Press release by Funds TV; 10/03/2016

New Site launches to demystify the Luxembourg Funds Industry to the world outside

Rana Hein-Hartmann, European Director of Funds Partnership launched on Leap Day 2016, as the first open, online site for exploration of the industry’s key themes, by key people in the industry. The philanthropic site aims to bridge the gap in education and innovation between the sector and the world outside, aiming to demystify Luxembourg’s role as a top fund centre around the world. The brainchild of the European Director of Funds Partnership, Rana Hein-Hartmann was motivated to put the site together for the benefit of both the funds industry and the end-consumer, after reading many negatively presented views on private equity and asset management industry in general.

‘I realised that there was a great disparity between the way the world sees asset management and the work we actually do, especially in Luxembourg, which is often misunderstood and misrepresented. In addition to Asset Management providing for people’s pensions, there are many fantastic by-products of the industry; the active investment in our SMEs, the real estate in our capital cities managed by funds, private equity turn-arounds, not to mention a very large global employer. At a time where a pensions crisis looms in every nation, the need for education and inspiration is of paramount importance. Luxembourg’s role as a safe and secure fund domicile is not purely tax driven and it is important people outside the business understand this.’

As FundsTV was established as a philanthropic project, it is free to provide content to the site, as the emphasis is on content rather than commercialisation of the project.

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